Google Ads Budget Calculator

How much does it actually cost
to win a client on Google?

Adjust the numbers to match your business — see your real cost-per-client and whether your Google Ads campaign is profitable.

1
Your Google Ads Setup

Set your monthly budget and what clicks cost you in your market.

Budget & Clicks
Monthly Ad Budget $2,000
Total you spend on Google Ads each month
Cost-Per-Click (CPC) $4.00
What Google charges per click on your ad.
Typical: $2–$8 home services · $5–$15 B2B
Conversion Rates
Landing Page Conversion Rate 3.0%
% of visitors who fill your form or call you.
Average: 2–5% · Excellent: 7%+
Sales Closing Rate 20%
% of leads you convert into paying clients.
Average: 20–30% · Pro: 35–50%
2
Where Your Budget Goes — Monthly

Every dollar follows this path. Watch the numbers update live.

CPC by industry
Home services $2–$8
B2B / consulting $5–$15
Legal / finance $10–$30
Landing page CVR
Poor < 1%
Average 2–5%
Excellent 7%+
Sales closing rate
Cold / untrained 10–15%
Average 20–30%
Pro seller 35–50%
3
What's a Client Worth to You?

This determines whether your ad spend is actually making you money.

Client Value
Average Client Value (LTV) $12,000
Total revenue per client over the full engagement
Profitability
Gross Profit Margin 40%
Revenue minus your cost to deliver the service
4
Your Results

Here's what your campaign actually delivers.

Cost Per Client (CAC)
—
What Google Ads costs to win one new client
Profit Per Client
—
What you keep after ads & delivery costs
New Clients / Month
—
Clients closed from your monthly ad budget
Full Monthly Breakdown