For Residential Property Management Companies

What Every New Door Is Worth Over an Owner's Lifetime

A door isn't a one-time sale — it's management fees every month, a placement fee on every turnover, and a portfolio worth more when you sell. Enter your numbers and see the full picture.

Step 1 — What We'd Bring You

We bring you new owners every month,

each handing you doors on average. = 8 doors/mo

Most single-family owners come with 1–2 doors; small-portfolio investors pull that average up fast. Everything below is per month of working together — what one month of new owners is worth across the life of the relationship, against what that month costs you.

Step 2 — What a Door Is Worth to You

Average monthly rent per door

Management fee % of collected rent, every month 8%

Tenant placement fee % of one month's rent, per lease-up 75%

A tenant turns over roughly every years — that's another placement fee each time.

Other income per door per month

maintenance markup, lease renewals, admin & pet fees

An owner stays with you for years.

Monthly recurring revenue per owner

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Lifetime revenue per owner

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Your gross margin What you keep after managing the door, before marketing 100%

Leave at 100% to see top-line revenue. Once you load property managers, maintenance coordinators, software and overhead onto the door, most residential PM companies run 25–40%.

Step 3 — Your Sales

Management agreement close rate Of the owner consultations you hold, how many sign 30%

Part 1 — What We Add (Before Costs)

Lifetime Gross Profit We Add to Your Company

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Doors We Bring You

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Lifetime Value / Owner

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Gross Profit / Door

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over its lifetime

Placement Fees Earned

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Monthly Recurring Revenue Added

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Doors Added Per Year

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Portfolio Value Added

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The Lifetime Picture

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Period	Doors	Revenue	Gross Profit	Cumulative Net
Lifetime Total—	—	—	—	—

—

Part 2 — What It Costs You

What You Pay Relight Marketing

You pay us

plus a one-time setup fee of

charged once, in month one.

Our fee

Enter a price above to see it

—

Include videographer cost

Not everyone needs one — tick this if you plan to hire a videographer

Your Monthly Investment

Meta Ad Spend —

Relight Marketing fee —

Total Monthly Investment —

Cost to sign one owner —

Cost per door —

Part 3 — What You Walk Away With

Your Net Profit From Working With Us

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Return on Every $1 You Invest

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You Earn It Back In

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Funnel Breakdown

What we run every month to hit that number

— Impressions

— click-through

— Clicks

— request a rental analysis

— Owner Leads

— show up

— Owner Consults

— sign a management agreement

— New Owners

— doors each

— New Doors

These are projections based on your inputs, not a forecast or a guarantee. Figures show one month of new owners across the full length of the relationship, and assume they stay for the period you entered, at the rents, fee structure and turnover frequency you set. Placement fees are spread evenly across the relationship rather than modelled lease by lease. Actual results depend on creative quality, targeting, your offer, capacity to onboard doors, and market conditions.

Like What the Numbers Say?

Book a no-commitment discovery call and we'll walk through these numbers with your real door count, rents and close rate — and show you exactly how we'd hit them.

Book a Free Strategy Call